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Here's the thing about a great set of bangs: they can do it all. When your bangs fit your face and your style just so, everything seems more elevated, even a humble white T-shirt and jeans ensemble. Just ask Demi Moore, who relied on fringe to help her craft her character in the new Gucci short film, The Tiger.

Moore plays a character named Barbara Gucci in the film, which was directed by Spike Jonze and Halina Reijn to introduce the Demna era at the Italian fashion house. She turned to hairstylist Dimitris Giannetos to help bring Barbara Gucci to life, and that required bangs. The bangs were a collaborative event between the filmmakers, Moore, Giannetos, and Demna, Gucci's creative director. “Demna had the idea of the ‘Gucci bangs,’” Giannetos shared. “And [of course] he always has the right vision.” After the group agreed on the fringe, Giannetos got to work, crating a set of brow-skimming curtain bangs that blended beautifully into Moore's signature long dark hair.

The bangs looked effortlessly cool with Moore's heading-to-set outfit of a T-shirt and denim, but they transformed into something completely different when she got into costume and character. Demi Moore the person's bangs were a little bit rock 'n' roll, but Barbara Gucci's bangs were more polished, hitting right at the brow and brushed straight across her forehead with piecey separation, swapping the undone look for a “ladies who lunch” aesthetic—especially with the addition of a red Gucci jacket. One set of bangs, two completely different vibes.

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In the film, Moore's character Barbara, the “Head of Gucci International and Chairman of California,” is throwing a glamorous party for her family, but there's a lot going on under the surface, and things start to get a little… messy.

Moore's bangs may have been a one-time thing for the movie—she's back to the fringe-free Demi once more—but if she ever wants to bring them back, we're 100 percent on board!

Collage: Briana Rengifo; Source Images: Courtesy of ABCSave StorySave this storySave StorySave this story

All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

I could have sworn the first season of The Golden Bachelor was a fever dream I had two years ago. It shouldn't have been groundbreaking for a reality TV show to feature a couple dozen women over the age of 50 vying for love—no insulting gimmicks, no downplaying their worth—but it was. Although the love shared by the first season's winning couple was fleeting (Gerry Turner and Theresa Nist divorced just three months after their live televised nuptials), the impact its cast had on us as viewers remains. It rewired people's perceptions about women “of a certain age."

We watched the women form genuine connections with one another, battle complex feelings about love and marriage, goof off in the mansion, and get fiercely competitive during group challenges. Audiences fell so hard in love with Joan Vassos, she became the inaugural Golden Bachelorette last year, when the nation rooted for her to finally find her match—which she did, with now-fiancé Chock Chapple.

And now we all get to do it again. The Golden Bachelor returns to ABC on September 24, and it promises to be every bit as heartwarming as its predecessor. And much like the original cast, the competitors of season two are a bunch of absolute knockouts (respectfully!) in their 50s, 60s, and 70s. If you know anything about the Bachelor franchise, you know they were mostly in charge of doing their own glam work on set and prepping their hair and skin before arriving at the mansion—so I asked the cast to break down their MVP beauty products, the tools and treatments they can't live without, and the advice they'd give to their younger selves.

Lily, 72

Photo: Courtesy of ABC

Her day-to-day beauty routine: I’m pretty simple with my skin care. I use Olay cleansing wipes at night and their Regenerist moisturizer. Occasionally, I’ll use a serum and undereye cream. I only wash my hair once a week and use an argan oil hair mask. I also use heat protectant before I blow-dry. I’m very simple on makeup; foundation and mascara are the most important.

The best beauty tip she learned on set: To use sunscreen all the time and wear a hat and sunglasses in the sun.

Andra, 77

Photo: Courtesy of ABC

Her non-negotiable skin care must-have: I have used prescription Retin-A cream 0.05 percent on my neck and face every evening for 36 years. I swear by it. I am 77 years old, and my facial wrinkles are limited and have been forming around my eyes just in the past four years.

Her biggest beauty regret: I wish I had learned to avoid the sun in my 20s and 30s. I do my best to avoid the sun now—I have been since my early 40s. I also just began using sunscreen (I know…bad girl!).

Her pared-down makeup routine: I did not use makeup at all before filming The Golden Bachelor. I only wore it once at my wedding over 50 years ago. A professional applied it. Now I use a little. I use mostly L'Oréal eyeliner, Thrive Causemetics Liquid Lash Mascara, and MAC lipstick. I am pretty basic.

Nicolle, 64

Photo: Courtesy of ABC

Her non-negotiable beauty must-haves: For skin, my own “fountain of youth” face serum and body butter. I created them—they’re organic and better than any product I could buy, especially for mature skin. For hair, the Wet Brush Detangler. For makeup, the IT Cosmetics CC Cream foundation.

The best beauty tip she learned on set: When you wear fake lashes, use mascara, swiping up from your top waterline to glue your fake lash to your real lash—plus, it makes the lashes look fuller.

Her beauty splurging philosophy: I don’t splurge. I believe in a plant-based diet and lots of sleep. The two best inside-out beauty “products.”

Carla, 62

Photo: Courtesy of ABC

Her biggest beauty splurges: I love getting facials that are tailored to my skin needs, and eyelash extensions are a delightful splurge. I prefer natural extensions that add a subtle pop to my eyes. Massages are a little luxury that I consider essential. They help relax my muscles, reduce stress, and improve circulation, all of which contribute to a radiant complexion.

Her biggest beauty regret: I wish I had spent more time exploring and experimenting with makeup during my 30s and 40s. Over time, I've lost some confidence, and now feel like I'm playing catch-up, especially when it comes to current makeup applications. The last thing I want is to look outdated with old practices that inadvertently age me.

Her “straightforward” day-to-day beauty routine: I absolutely love the Molecular Silk Amino Hydrating Cleanser by Allies of Skin. It's so gentle and leaves my skin clean without that annoying residue. I’m all about sun protection, so Black Girl Sunscreen is my go-to because it doesn’t leave that dreaded white cast. When it comes to my hair, I keep it simple with my sisterlocks. I’m pretty low-maintenance and only use products when it's shampoo day. My favorites are NVLX Locs Loading Shampoo and Lush Locs Nourishing Hair Oil. As for makeup, I’m all about enhancing what I’ve got. I swear by Pat McGrath foundation, eye shadows, and blushes, and I can’t leave out my favorite for lips, Fenty Beauty Gloss Bomb.

Tracy, 62

Photo: Courtesy of ABC

The beauty products she can’t live without: Wildling Moonbounce Bioretinol Moisturizer, Pureology Hydrate Shampoo, and Dior Forever Skin Correct Concealer.

Her biggest beauty splurge: Hair extensions.

The beauty treatments she swears by: Botox and laser skin treatments.

The beauty lesson she wishes she’d learned in her 30s: Stay out of the sun. We used baby oil to tan…yikes!

Peg, 62

Photo: Courtesy of ABC

The beauty products she can’t live without: SkinCeuticals eye cream, Moroccanoil Curl Defining Cream, Almay mascara, and Colorescience Brush-On Shield.

Her biggest beauty splurges: Photofacials [aka Intensed Pulsed Light or IPL treatments], hair treatments, perfume.

The best beauty tip she learned on set: Debbie taught me to use retinol on my chest and neck, followed by shea butter.

Terri, 72

Photo: Courtesy of ABC

The beauty treatment she swears by: My biggest beauty splurge is probably a laser facial treatment called Cutera that I do to keep my face free from dark spots and blemishes. It stimulates collagen production to soften fine lines and wrinkles.

Her skin care routine: I love Neutrogena Makeup Wipes to remove all of my makeup nightly. I follow up with retinol and then a moisturizer to lock in hydration and reduce irritation; I love CeraVe Moisturizing Cream. In the morning, I apply a vitamin C serum. I also frequently apply organic castor oil to my face and hair. I also take bioidentical hormones, which help with my dry skin. At 72 years old, I need all the help I can get!

The beauty lesson she wishes she'd learned in her 30s: Instead of chasing every new product, I would have stuck with a few timeless ones: sunscreen, vitamin C, and patience.

Debbie, 65

Photo: Courtesy of ABC

Her biggest body care secrets: No. 7 Retinol Serum mixed with Eucerin body moisturizer to reduce crepiness on the neck and décolletage. Westmore Beauty body makeup. I’m pretty sure all the women in the mansion were using this product. It’s a lifesaver! Peta Jane Self-Tanning Mousse is seriously the best self-tanner on the market. I love how evenly and easily it goes on, and that it doesn’t have that nasty smell to it. The Ordinary Glycolic Acid—I saturate a cotton pad and use it under my arms for reducing dark patches. It’s magic. I wish I had discovered it sooner!

The best beauty tips she learned in the mansion: Less is truly more when it comes to foundation. Use a cream blush that melts into the skin. Hydrate like crazy. Use hydrating primer. Eye patches before makeup. Avoid heavy hair spray. Use blotting papers instead of constantly applying more powder.

Her drugstore-heavy makeup rotation: I wear L’Oréal True Match Tinted Serum Foundation every single day and love it. Fit Me Pressed Powder by Maybelline. Milani blush and bronzer are better than any high-end product out there. MAC pencil eyeliner in Teddy is pretty much the only eyeliner I use. Maybelline Lash Sensational is simply the best! E.L.F. setting spray—I loved how most of the women on the show used it. Stila Shimmer and Glow Liquid Eye Shadow in the color Grace. Superb!

Her beauty advice for her 30-something self: Never go without sunscreen….ever! Start using products for your neck and décolletage. Get regular facials and be sure to exfoliate once a week. Don’t sleep with your makeup on. Keep hydrated and make sure you get proper sleep. Invest in quality serums like vitamin C and hyaluronic acid as well as retinol. DO NOT OVERPLUCK! A good primer makes all the difference. Don’t spend a fortune on your manicures.

Maia, 58

Photo: Courtesy of ABC

The skin care products she can’t live without: SkinCeuticals CE Ferulic Serum, Chanel Sublimage La Creme Yeux, Zo Skin Health Hydrating Cream, Tatcha Kissu Lip Mask, Peter Thomas Roth 24k Gold Hydragel Eye Patches, Follow the Sun Golden Face & Body Oil (from my local Malibu farmers’ market).

Her biggest beauty splurge: Professional blow-outs—worth every penny! My hair is naturally frizzy, and when it's sleek and shiny, I feel my most confident.

Her favorite way to moisturize: I coat my body in organic coconut oil, wrap myself in towels, and watch TV or read—it is the most nourishing and affordable moisturizing ritual!

The best beauty tip she learned on set: During filming of The Golden Bachelor, the makeup artist introduced me to Le Mieux Derma Relief Serum. It gives the perfect dewy base under makeup. I've been hooked ever since!

Her aging philosophy: In my 30s, I thought beauty was about perfection. Now, I see fine lines as proof of laughter, wisdom. Beauty evolves, and leaning into that makes you truly radiant!

Susie, 62

Photo: Courtesy of ABC

Her must-have beauty products: CeraVe Hydrating Facial Cleanser, Isdin sunscreen, SkinMedica TNS Ceramide Treatment Cream and TNS Recovery Complex, Ourself HA+ Replenishing Eye Serum, L'Oréal Professionnel Metal Detox shampoo and mask, Tom Ford foundation, Charlotte Tilbury eyeliner pencil, brow pencil, and blush, and L’Oréal bronzer powder.

The beauty lesson she wishes she’d learned in her 30s: Retin-A! I still don't use it, but I should. My friend is 64 and her skin is flawless, and she swears it's because she’s used Retin-A since she was 30.

Lisa, 66

Photo: Courtesy of ABC

Her minimal beauty routine: I’m pretty low-maintenance on the beauty products, but I absolutely can’t leave the house without my pink lip gloss! I’m also known for always having my lashes on. I could be mowing the yard, and I will have eyelashes on. Ridiculous, I know, but that’s just me!

Her one-product nightly skin care ritual: The one skin care item I use every night is Egyptian Magic Cream. I found it on clearance at TJMaxx about five years ago, and now I’m hooked! A jar lasts forever, and there are only five ingredients.

Her beauty advice for her 30-something self: Get outside as much as possible and get some kind of exercise every day. Oh, and drink lots of water! I didn’t start doing any of that until my mid-thirties.

Roxeanne, 63

Photo: Courtesy of ABC

Her favorite beauty indulgence: My biggest beauty splurge is always going to be my primer and foundation. I want my skin to look flawless and have a natural glow. I don't like heavy makeup that looks caked on the face—it will only accentuate the wrinkles and imperfections. I swear by Tarte's BB Blur Tinted Moisturizer.

The beauty treatments she swears by: I use a gua sha tool every morning, followed by face ice plunging. I use scar tape on my forehead along with mouth tape before I go to bed. I do red light therapy not only on my face, but other parts of my body. Every six weeks, I do microneedling to help with pore minimizing and boosting collagen production.

Cindy, 60

Photo: Courtesy of ABC

The products that helped her survive the mansion: During the filming, I used One/Size On 'Til Dawn Setting Spray and Lawless Perfecting Power. It is a perfect way to set your makeup. Westmore Beauty Body Coverage Perfector blurs my freckles and illuminates my skin—I found this gem right before we checked into the mansion; it was a game-changer. Do yourself a favor and get the buffing brush with it. The brush is half the magic.

Her hair loss and regrowth journey: When I contracted COVID several years ago, I lost about one-third of my hair density. My hair was shedding in clumps. Of course, it was just on my head; those pesky stray hairs on my face and body had no problem growing. To support the best and quickest hair growth—under a physician-guided program—I did a combination of treatments: oral medications, topical treatments, and injectable interventions. My non-negotiables are the chewable Biotin + Minoxidil from Hers and a finasteride prescription. Additionally, I have used Nutrafol hair serum and injectable exosomes. The combination treatment is key, and it has been working.

The treatments she swears by: BBL laser twice a year works for me to tap back sun damage and perfect my skin. It is a splurge, but I end up saving because I buy fewer products to perfect my skin. And facials with Betty Boyd at Barbarino Surgical Arts in Austin! Betty is the quintessential aesthetician who will customize her treatment based on your concerns and how much downtime you can tolerate. It is important to go to an expert if you want red carpet results.

The beauty lessons she wishes she’d learned earlier: With every decade, you will see signs of aging. I'm a big proponent of keeping up, but don't get ahead of yourself. In your 40s, take in enough protein for your body to grow great hair and produce nice skin. Hydrate your body. It's likely time to start neurotoxins and up your skin care routine. Look to the experts, like Allure and your local dermatology practice. And be kind to yourself! We are all beautiful. Highlight what makes you unique, and don't try to copy someone else's features.

Cheryl, 66

Photo: Courtesy of ABC

Her beauty routine breakdown: For my skin, keeping it simple has always been key for me, so I’m using Dove Sensitive Skin Beauty Bar always and Olay Age Defying Anti-Wrinkle Lotion for my face—a routine passed down from two generations above me! For my hair, I use Biolage Ultra Hydrasource Shampoo and Color Last Conditioner. My makeup must-haves are Bobbi Brown blush in Pink Flame and lipstick in Crushed.

Amy, 63

Photo: Courtesy of NBC

Her favorite beauty products: Believe it or not, I’ve been using baby lotion all over my face and body since my girls were born! I love using Kiehl’s, it’s just so clean and fresh. I also use their grapefruit body wash and amino acid shampoo and conditioner. I use a Dyson Air Wrap; it gives me a salon blowout, and it’s so easy to do at home.

Her biggest beauty splurges: I love getting massages. I think it is so good for your body and circulation. I also get my lashes done every couple of weeks, and I always have perfectly manicured hands and feet.

Monica P, 60

Photo: Courtesy of ABC

Her reparative hair care routine: I use Kevin Murphy products, the Repair-Me Wash shampoo and Repair-Me Rinse conditioner. I also use the heavier Re.Store conditioner two times per month. These products are important because I color my hair, and it can get dried out easily. I use Oribe Gold Lust Hair Oil, Dry Shampoo, and Heat Protection Spray.

The beauty treatments she swears by: My beauty treatments that I swear by are microneedling, eyelash extensions, and laser procedures to keep my skin glowing and get rid of brown spots.

The beauty lessons she wished she’d learned earlier: I wish I had learned in my 30s and 40s to moisturize my face and skin more than I did then and to use retinol at night! Plus maybe to stay out of the sun more than I did.

Gerri, 64

Photo: Courtesy of ABC

Her non-negotiable beauty must-haves: Biossance Squalane + Vitamin C Rose Oil, Bobbi Brown foundation, NARS blush, and pretty much anything from MAC—they never let me down. I use Kiehl’s Rare Earth Deep Pore Minimizing Clay Face Mask three times a week.

The best beauty tip she learned on set: That I look incredible in bold colors! Orange, yellow, and pink have become my new go-tos.

The beauty lesson she wishes she’d learned in her 30s: That face masks aren’t just a treat—they’re a necessity.

Mylene, 61

Photo: Courtesy of ABC

Her beauty routine breakdown: I never skip a rich moisturizer with SPF—Murad is my go-to. I also use a gentle exfoliant, a vitamin C serum, and 111 Skin patches for the undereyes. For hair, I rely on a lightweight leave-in treatment, BioSilk Silk Therapy. I absolutely cannot live without my Big Sexy Hair Powder Play; I never leave the house without it! Makeup musts are concealer by Hourglass, Anastasia eyebrow pencil, Rare Beauty blush, and a good gloss.

Her biggest beauty splurge: Facials! I invest in monthly facials. I also purchased the Currentbody Skin LED Light Therapy Face Mask. I use it four to five times a week, and I feel like I’m aging backwards.

The other beauty treatments she swears by: Dermaplaning, Botox, and fillers. Some might shy away from them, but I believe in doing what makes you feel beautiful—and these treatments definitely do that for me.

Her beauty MVPs in the mansion: Lip gloss, blotting papers, hairspray—and most importantly, my daughter. She taught me how to do my makeup before the show, and I’ve learned everything from her.

The beauty lesson she wishes she’d learned in her 30s: To really invest in my skin—especially SPF; protect your face like it’s priceless because it is—to honor the power of rest, and to embrace that beauty is personal. Most of all, to never let anyone make you feel less than who you are—there’s nothing more beautiful than confidence, self-love, and a heart that shines.

Robin, 63

Photo: Courtesy of ABC

Her “easy and effective” makeup routine: I use It Cosmetics CC+ cream with sunscreen every day along with Ilia cream blush, and the most important product is the Victoria Beckham highlighter.

Her biggest beauty splurge: Getting facials with microdermabrasion.

The beauty lesson she wishes she’d learned in her 30s: Keep all of your body out of the sun, not just your face.

Monica B., 62

Photo: Courtesy of ABC

Her go-to skin care brand: I have been using the Meaningful Beauty complete face routine for a couple of years. The cleanser, eye cream, and day/night cream are amazing, but I never run out of the Youth Activating Melon serum; it’s a non-negotiable.

Her biggest beauty splurge: Dyson styling tools.

The beauty lesson she wishes she’d learned in her 30s and 40s: That sunscreen is essential, and to take regular vitamin D supplements. I love Kopari Sunglaze Sheer Setting Mist Sunscreen.

Carol, 63

THE GOLDEN BACHELOR – ABC's "The Golden Bachelor" stars Carol. (Disney/Ricky Middlesworth)Ricky Middlesworth

Her must-have beauty products: For my skin, I must always have my CeraVe Hydrating Mineral Sunscreen. For my hair, I use Pureology Strength Cure Shampoo and Conditioner and It’s A 10 Miracle Leave-In, which always makes my hair feel the cleanest and healthiest. The makeup I use for any look is Estée Lauder Double Wear Foundation.

The beauty treatment she swears by: Botox, Botox, Botox.

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All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

Amazon Prime Day 2025 may still be a couple of weeks away, but the best early K-beauty Amazon Prime Day deals are already rolling in—and they’re worth adding to your cart sooner rather than later. Beauty editor-fave Korean beauty staples like CosRx, Round Lab, Mixoon, and Medicube are marked down ahead of the main event, making now the perfect time to stock up on your glass-skin essentials.

Whether you’re after a hydrating toner to plump up dry skin, a barrier-boosting cream for sensitive days, or that fast-absorbing sunscreen TikTok can’t stop raving about, these early discounts cover every step of your routine. And it’s not just skin care—you’ll also find K-beauty makeup must-haves and hair deals in the mix.

We’ll keep updating as more markdowns go live, but act fast: The best Amazon Prime Day finds tend to sell out quickly. Scroll on for the best early Amazon Prime Day K-beauty deals of 2025 you can shop right now.

​​Best Amazon Prime Day K-Beauty Deals You Can Shop Now

 Bouncy SkinDr. Althea Jelly Seal Dewy MaskJump to review$13 $11 (15% off)

Amazon

 Keep CalmMixsoon Soondy Centella Asiatica EssenceJump to review$18 $14 (22% off)

Amazon

Protection PerfectionRound Lab Birch Juice Moisturizing Sun Stick SPF 50Jump to review$25 $20 (20% off)

Amazon

Want more Amazon Prime Day 2025 deals? Lucky for you, we've rounded up the buzziest Amazon Prime Day beauty deals on sale you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.

Jump to:

• Our Top Korean Beauty Deals
• Best Korean Skin-Care Deals
• Best Korean Makeup Deals
• Best Korean Hair-Care Deals

Best Amazon Prime Day Korean Skin-Care Deals

Dr. Althea

Vitamin C Boosting Serum

$27 $24 (11% off)

Amazon

Allure contributor Devon Abelman applying the Dr. Althea Vitamin C Boosting Serum

Devon Abelman

Dr. Althea Vitamin C Boosting Serum is a lightweight, brightening formula designed to even tone and revive dull, tired skin. "Even though it’s fragrance-free, it smells like freshly squeezed Florida orange juice—pulp and all," contributor Devon Abelman says. “Scent aside, I love how dynamic this formula is. It covers all the bases for achieving the healthy skin of your dreams: brightening, hydrating, smoothing, and healing. Texture-wise, it’s viscous and almost gel-like without feeling sticky.”

Allure commerce editor Sarah Han applying the Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50

Sarah Han

Koolsol by Knours

Ultra-Light Invisible Mineral Sunscreen SPF 50

$25 $16 (36% off)

Amazon

Big news: For fans of chemical sunscreens, Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50 comes surprisingly close to mimicking the feel of a chemical formula—something rare for any mineral sunscreen, especially an untinted one. “It applies so elegantly, like a lightweight moisturizer—hi, cica, snow mushroom, aloe, and niacinamide—and leaves my skin looking dewy, but not overly so,” says commerce editor Sarah Han.

Dr. Althea

Jelly Seal Dewy Mask

$13 $11 (15% off)

Amazon

Han applying the Dr. Althea Jelly Seal Dewy Mask

Sarah Han

This mask ditches the usual cotton sheet for a soft, gel-infused gauze that clings comfortably to your face and feels instantly cooling and soothing. Inside, 10 different types of hyaluronic acid work together to drench your skin in hydration—plumping it up right away while keeping it moisturized and bouncy for hours. “I always expect my skin to be glowing after taking off sheet masks, but I was still impressed just how **glowy** I really looked,” says Han.

Han applying the Mixsoon Soondy Centella Asiatica Essence

Sarah Han

Mixsoon

Soondy Centella Asiatica Essence

$18 $14 (22% off)

Amazon

Mixsoon keeps it simple with just three ingredients (water, butylene glycol, and cica), providing a lightweight, fluid formula you can layer without heaviness. The result is skin that feels calm, hydrated, and radiant. “There's something inherently stress-free about using a simple formula you know is going to hydrate and calm my skin—which is exactly what Soondy Centella Asiatica Essence delivers on," Han says.

Round Lab

Birch Juice Moisturizing Sun Stick SPF 50

$25 $20 (20% off)

Amazon

Round Lab’s Birch Juice Moisturizing Sun Stick SPF 50 makes sunscreen application (and reapplication) a cinch. The solid stick glides seamlessly, with birch sap and hyaluronic acid keeping skin looking hydrated and fresh. Toss it in your bag and swipe on anytime for dewy, protected skin.

Ma:nyo

Bifida Biome Ampoule Toner

$22 $18 (18% off)

Amazon

This barrier-boosting formula delivers the refreshing, watery feel of a toner with the concentrated power of an ampoule. Infused with bifida ferment and probiotics, Ma:nyo Bifida Biome Ampoule Toner works to repair and strengthen skin while soothing irritation and replenishing hydration.

Some by Mi

AHA-BHA-PHA 30 Days Miracle Toner

$22 $17 (23% off)

Amazon

Some By Mi AHA-BHA-PHA 30 Days Miracle Toner is a gentle yet effective exfoliating toner that targets breakouts, clogged pores, and uneven texture. The trio of exfoliating acids—AHA to smooth, BHA to clear pores, and PHA to hydrate—helps refine skin without harshness.

Dr. Jart+

Cryo Rubber Mask Collection

$16

Amazon

Meet a mask for every self-care moment: The Dr. Jart+ Cryo Rubber Mask Collection comes with options to hydrate, firm, or soothe, depending on what your complexion’s craving. Each two-step treatment begins with a concentrated ampoule, followed by a cooling rubber mask that seals it in, making the whole experience feel spa-like.

Banila Co.

Clean It Zero Original Cleansing Balm

$21 $15 (29% off)

Amazon

Banila Co Clean It Zero Original Cleansing Balm—an Allure Korea editor fave—melts from a sherbet-like balm into an oil to whisk away makeup, sunscreen, and impurities. Powered by olive and jojoba oils, plus antioxidant-rich extracts from acerola, cranberry, and pomegranate, it leaves the skin clean, soft, and refreshed.

Numbuzin

No. 5+ Vitamin Glutathione Ampoule

$20

Amazon

When a K-beauty founder loves a serum, we love said serum. "Glutathione [a combination of amino acids glycine, cysteine, and glutamic acid] has gained a lot of popularity in K-beauty for targeting blemish scars and hyperpigmentation,” says Yanghee Paik, cofounder of Rael Beauty. Paired with vitamin C, niacinamide, and tranexamic acid, this serum works wonders for a clearer complexion.

Purcell

24/7 Colostrum Pore Defence Ampoule Mist

$37 $27 (27% off)

Amazon

K-pop idols, including Blackpink’s Rosé and Aespa’s Giselle, have been spotted carrying this unassuming face mist, so naturally, we’re scooping up one for ourselves. It’s packed with hyaluronic acid, colostrum, and probiotic ferments to refresh your skin, and it works well before and after makeup. Mist away!

TonyMoly

I'm Rice Exfoliating Enzyme Cleanser

$14 $10 (29% off)

Amazon

This water-activated TonyMoly powder cleanser can be used in two ways: either as a traditional exfoliating cleanser or as a 10-minute brightening mask. Superfine rice powder and papain enzymes do the heavy lifting in terms of buffing away dead skin cells, while cica and glycerin lock in moisture and strengthen your barrier. Best of all? So TSA-friendly.

Medicube

Zero Pore Pads

$31 $19 (39% off)

Amazon

The power of Medicube’s Zero Pore Pads can’t be underestimated. Each round is drenched in 0.45% white willow bark (a.k.a. BHA) to clear blackheads and minimize the look of pores, 4.5% citric acid to smooth uneven texture, and cypress tree leaf and skullcap to curb sebum production.

Fully

Green Tomato Clay Mask Cleanser

$24 $18 (25% off)

Amazon

Packed with 49% green tomato extract, glycerin, a six-clay complex (which includes kaolin and bentonite), and cica, this cleanser-mask hybrid clears pores and sweeps away blackheads while also soothing the skin. Wear it as a mask for two to five minutes before washing it off for a deeper cleanse than what your typical cleanser provides.

Best Amazon Prime Day Korean Makeup Deals

Rom&nd

Better Than Cheek

$15 $9 (40% off)

Amazon

Powder blushes are making a comeback. Unlike the chalky formulas of past years, Romn&d’s Better Than Cheek leaves behind a soft-matte, texture-blurring finish in super-wearable hues.

A'pieu

Juicy-Pang Jelly Blusher

$7

Amazon

It’s as sensorial as it gets with this blush. A’PIEU Juicy-Pang Jelly Blusher has a soft, bouncy texture (somewhere between a cream and a powder) that blends like a dream for the smoothest application imaginable. Infused with fine satin pearls and inspired by juicy fruits like plum, grape, apple, and peach, it leaves cheeks with a fresh, natural-looking glow.

Colorgram

Under Eye Highlighter Stick

$14 $11 (21% off)

Amazon

Colorgram Under Eye Highlighter Stick is designed to glide along the lower lash line for instantly bigger, brighter-looking eyes. The smooth, smudge-proof formula adds a subtle shimmer that gives your makeup look a fresh, doe-eyed effect.

Touch in Sol

No Poreblem Primer

$17 $15 (12% off)

Amazon

Large pores? No poreblem. Touch in Sol’s fan-favorite primer smooths skin with a lightweight, velvety finish that blurs the appearance of pores and grips onto makeup in place all day. Thanks to green tea extract and collagen, it also keeps skin calm, fresh, and hydrated, so your makeup looks (and stays) its best.

Best Korean Hair-Care Deals

Mise en Scene

Perfect Serum Original

$23

Amazon

Mise En Scène Perfect Super Rich Serum is the brand’s most intensive hair serum, providing deep hydration, taming stubborn frizz, and helping to repair breakage for smoother, shinier strands. Compared to the original Perfect Serum—which Han calls “the closest I’ve ever felt to having commercial-worthy hair”—the Super Rich version delivers a denser, more indulgent texture for hair that’s thick, coarse, color-treated, or seriously damaged.

Unove

Silk Oil Essence

$30 $22 (27% off)

Amazon

Unove Silk Oil Essence is like a quick makeover for tired, frizz-prone hair. Packed with over 20 proteins, amino acids, and nourishing oils, it smooths, softens, and adds shine—yet still feels lightweight, even on fine or thin hair.

Elizavecca

Collagen Coating Hair Treatment Rinse

$20 $14 (30% off)

Amazon

If your hair’s feeling overworked from constant heat styling or coloring, Elizavecca CER-100 Collagen Coating Hair Treatment Rinse is like a reset button. Packed with hydrolyzed collagen, ceramides, and nourishing oils, it smooths frizz, softens brittle ends, and restores that healthy shine and bounce.

Cosrx

Peptide 132 Hair Bonding Oil Serum

$23 $20 (13% off)

Amazon

CosRx Peptide-132 Ultra Perfect Hair Bonding Oil Serum is a lightweight treatment that strengthens weak keratin bonds while adding silky shine. Infused with seven botanical oils, including argan, jojoba, and camellia, it smooths frizz and seals split ends without weighing hair down. “This hair oil serum has also been great with extra dry ends and doesn’t leave your hands feeling super greasy,” says shopping director Shanna Shipin.

K-beauty Amazon Prime Day deals won't be around forever, so act fast and bookmark this page as we add more recommendations. Happy shopping!

Collage: Gabrielle Langdon; Source images: Courtesy of brands

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All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

When it comes to achieving a dewy, hydrated complexion, nothing delivers the way the best hyaluronic acid serums do. Don't be fooled by the fact that it has "acid" in its name—unlike its exfoliating counterparts, hyaluronic acid is a hydrating skin-care ingredient that works for everyone, even if you have sensitive skin.

Naturally produced by our bodies, hyaluronic acid promotes elasticity and skin hydration by holding up to 1,000 times its weight in water. And while it's a godsend in the winter, it can also be a game-changer in the summer—for when typical moisturizers can feel heavy and oppressive. Incorporate one of our favorite, dermatologist-approved HA serums below into your routine and lock in the hydrating, barrier-restoring goodness with a moisturizing face cream. Then, say hello to your plumpest, dewiest complexion yet.

Our Top Hyaluronic Acid Serums

• Best Overall: SkinCeuticals Hyaluronic Acid Intensifier Multi-Glycan, $120
• Best Drugstore: e.l.f. Skin Holy Hydration! Thirst Burst Drops, $13
• Best for Brightening: Osea Dream Night Serum, $88
• Best for Plumping: SkinMedica HA5 Rejuvenating Hydrator, $184
• Best for Fine Lines: Alastin HA Immerse Serum, $127
• Best for Sensitive Skin: La Roche Posay Hyalu B5 Hyaluronic Acid Serum, $40
• Best Korean: Wellage Real Hyaluronic Blue Ampoule, $21

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What are the benefits of hyaluronic acid?
• Is it safe for all skin types?
• Is there a downside to hyaluronic acid?
• How we test and review products
• Our staff and testers
• Meet the experts

Best Overall: SkinCeuticals Hyaluronic Acid Intensifier Multi-Glycan

SkinCeuticals

Hyaluronic Acid Intensifier Multi-Glycan

$120

SkinCeuticals

$120

Dermstore

$120

Bluemercury

Allure senior editor Jesa Marie Calaor applying SkinCeuticals Hyaluronic Acid Intensifier Multi-Glycan

Jesa Marie Calaor

Why it's worth it: The 2024 Best of Beauty Award-winning SkinCeuticals Hyaluronic Acid Intensifier Multi-Glycan is intended for surface hydration, so it lessens the look of fine lines and folds. This updated rendition of the brand’s original humectant-forward serum contains the same ingredient lineup as its predecessor—hydrating hyaluronic acid, tone-brightening licorice root, vitamin E-rich purple rice extract—with the addition of proxylane, SkinCeuticals’s proprietary post-biotic ferment extract. This ingredient increases your skin’s levels of glycan, complex sugars that are naturally present in your skin, giving skin a plumper look and supple feel. This skin-plumping serum is a good option to enhance the volumizing effects both after and between injectables, like hyaluronic acid-based dermal fillers.

Tester feedback from Allure senior editor Jesa Marie Calaor

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“Hyaluronic acid serums are a must in my routine for my extra-dry skin with rosacea, but many of the formulas I've tried are too runny or feel like they disappear seconds after application. This is by far the easiest and most comforting serum I've used. It is thick for a serum (no drippy mess here), glides along my face with ease, and leaves it soft and soothed.” —Jesa Marie Calaor, senior editor

More to know

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• Key ingredients: hyaluronic acid, licorice root, purple rice, proxylane
• Who it's for: everyone

Best Drugstore: E.L.F. Holy Hydration! Thirst Burst Drops

e.l.f. skin

Holy Hydration! Thirst Burst Drops

$13

Amazon

$13

Ulta Beauty

Allure commerce editor Sarah Han applying e.l.f. Skin’s Holy Hydration! Thirst Burst Drops

Why it's worth it: Talk about quenching your skin’s thirst—E.L.F. Holy Hydration! Thirst Burst Drops earned its 2025 Best of Beauty Award because it truly lives up to the name. Lightweight hyaluronic acid floods skin with hydration without ever feeling heavy, while a hibiscus complex (rich in antioxidants) helps boost collagen and your skin’s own hyaluronic acid production for extra plumpness and glow. Another standout ingredient of this formula is its 5% niacinamide, which evens out tone, refines pores, and smooths rough patches. Layer it under makeup, mix a drop into your foundation, or wear it solo. However you use it, expect bouncy, dewy skin that stays refreshed all day.

Tester feedback from commerce editor Sarah Han

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"Whenever I don’t get enough sleep (or even when I do, honestly), a brightening serum is a must in my morning routine. Thirst Burst Drops offers the best of both worlds, packing in both hydrating and brightening ingredients that perk up my skin straight away. The gel texture melts right into my skin and provides a bit of tackiness (not stickiness) that really grips onto my sunscreen and makeup. Glowy, radiant base? Check, check." —Sarah Han, commerce editor

More to know

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• Key ingredients: hyaluronic acid, hibiscus complex, niacinamide
• Who it's for: people with oily, dry, or combination skin

Best for Brightening: Osea Dream Night Serum

Osea

Dream Night Serum

$88

Nordstrom

$88

Ulta Beauty

$88

Revolve

Allure contributing commerce editor Christa Joanna Lee applying Osea’s Dream Night Serum

Why it's worth it: Not only does the lavender scent of Osea Dream Night Serum help set a calming tone as you drift off, it’s also a reminder that this retinol-based treatment belongs in your nighttime routine. Featuring bio-retinol derived from green microalgae, it provides the same line-smoothing and texture-refining perks as traditional retinol, but in a gentler, more stable form. Firming peptides, hyaluronic acid, plus antioxidant-rich red algae and spirulina (part of Osea’s sea-inspired skin-care philosophy) work while you sleep to hydrate, strengthen, and protect. By morning, skin looks plumper, smoother, and refreshed (sweet dreams, indeed).

Tester feedback from contributing commerce writer Christa Joanna Lee

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“I’m a little obsessed with lavender—I use a lavender pillow spray every night—so this serum’s scent feels instantly comforting. The texture is slightly thicker than most serums I’ve tried (a plus, since it doesn’t slip right out of the dropper), and it sinks in within seconds. Even with retinol in the mix—the brand doesn’t disclose the percentage—I had zero irritation on my sensitive skin.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: hyaluronic acid, bio retinol (extracted from green microalgae), red seaweed, peptides
• Who it's for: people with loss of skin firmness and elasticity

Best for Plumping: SkinMedica HA5 Rejuvenating Hydrator

SkinMedica

HA5 Rejuvenating Hydrator

$184

Amazon

$184

Dermstore

Allure contributing commerce editor Deanna Pai applying the SkinMedica HA5 Rejuvenating Hydrator

Deanna Pai

Why it's worth it: SkinMedica HA5 Hyaluronic Acid Serum may seem like it’s just showing off with its five different types of hyaluronic acid—sodium hyaluronate, time-release, nano, cross-linked, and uncross-linked—but they’re all put to very good use in this skin-smoothing formula. The HA quintet is accompanied by peptides, antioxidant-packed grape flower extract, and polysaccharides that help support yet another hyaluronic acid: the kind your own body makes. Think of it as a team of personal trainers spotting your skin as it gets better at maintaining its moisture.

Tester feedback from Allure contributing commerce editor Deanna Pai

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“I don't use a hyaluronic acid serum all the time, but when I do—namely, in the summer, when my naturally oily skin doesn't need a ton of moisture—it's this one. It disappears instantly (which is why you can't see it in my video!) but keeps my skin calm, comfortable, and plump.” —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: hyaluronic acid, peptides, grape flower extract, polysaccharides
• Who it's for: all skin types, but especially dry, mature skin

Best for Fine Lines: Alastin HA Immerse Serum

Alastin Skincare

HA Immerse Serum

$127 $118 (7% off)

Amazon

$134

Alastin Skincare

Allure commerce director Shanna Shipin applying the Alastin HA Immersive Serum on her face.

Shanna Shipin

Why it's worth it: Alastin's HA Immerse Serum doesn't just supply skin with hyaluronic acid from the outside in. Rather, this strategic formula also contains a peptide that encourages the skin to produce its own hyaluronic acid for long-lasting hydration. And, as if that weren't good enough, this overachiever contains yet another peptide that stymies the breakdown of your skin's natural hyaluronic acid, keeping its levels high over time. Deanne Mraz, MD, a board-certified dermatologist in Westport, Connecticut, previously called Alastin one of her go-tos for "replenishing fine lines and lost volume," making it a good choice for those with mature skin types.

Tester feedback from Allure shopping director Shanna Shipin

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"To me, the mark of a noteworthy product (especially a serum) is one that your routine feels truly lonely without. That's how I feel about Alastin’s HA Immerse. It makes any moisturizer I layer over all the more soothing, hydrating, and effective, but even without any next step, this serum helps me avoid the too-tight feeling I get after waiting too long to moisturize after washing my face. As someone with facial eczema flare-ups and borderline-mature skin, ever since using this serum, I've noticed fewer flakes and an all-over more supple look and feel." —Shanna Shipin, shopping director

More to know

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• Key ingredients: hyaluronic acid, peptides, silver mushroom extract
• Who it's for: anyone dealing with chronic dryness, and those with mature skin

Best for Sensitive Skin: La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum

La Roche-Posay

Hyalu B5 Pure Hyaluronic Acid Serum

$40 $30 (25% off)

Amazon

$40

Dermstore

Allure commerce producer Sarah Hoffmann applying the La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum

Sarah Hoffmann

Why it's worth it: La Roche-Posay's Hyalu B5 Pure Hyaluronic Acid Serum combines powerful hydration and calming ingredients, so your skin stays plump, protected, and pampered. “Pure hyaluronic acid locks in moisture, madecassosides—which are wound-healing agents derived from Centella asiatica—nourish your skin barrier, and vitamin B5 soothes and hydrates,” says Alexandra Bowles, MD, a board-certified dermatologist based in Cincinnati, OH. We love that this relatively affordable serum is safe for all skin types, even those prone to sensitivity (since it's been allergy-tested). If your skin can handle retinoids, try pairing this hydrating formula with a retinol cream if you want to address (and/or help prevent) signs of aging while minimizing any retinoid-induced irritation.

Tester feedback from Allure commerce producer Sarah Hoffmann

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“There are few skin issues in my life that a good hyaluronic acid serum can't fix. Dry patches? Hyaluronic acid. Dull skin? Hyaluronic acid. Clogged pores? You wouldn't think it, but hyaluronic acid genuinely helps balance my skin so it's not producing the excess oil that pisses my pores off. La Roche-Posay's Hyalu is the platonic ideal of an HA serum to me: medium viscosity, non-sticky, and vaguely aquatic smelling. My skin is always better off when I make the time to stack it in ahead of moisturizer.” —Sarah Hoffmann, commerce producer

More to know

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• Key ingredients: hyaluronic acid, Centella asiatica, vitamin B5
• Who it's for: people prone to redness

Best Korean: Wellage Real Hyaluronic Blue Ampoule

Wellage

Real Hyaluronic Blue Ampoule

$21

Amazon

Allure contributor Devon Abelman applying the Wellage Real Hyaluronic Blue Ampoule

Devon Abelman

Why it's worth it: Starting at a mere $14, you can’t afford not to try the Wellage Real Hyaluronic Blue Ampoule. Housed under the same manufacturer behind some of the most popular injectables in South Korea, this no-frills approach to HA is ideal for anyone who really wants to lock into the hydration-increasing ingredient, especially considering it offers nine different molecular weights of it. (Glass skin, here we come.) With a texture that feels more or less like water, it’s a fragrance-free K-beauty find that’s easy to squeeze into an especially thirsty skincare routine, whether it has three steps or 13.

Tester feedback from Allure contributor Devon Abelman

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“Wellage’s Real Hyaluronic Blue Ampoule is like blue Gatorade for your face. Although they are the same color, the serum is free of artificial colors—but feels just as instantly replenishing and intensely hydrating as taking a big gulp of Gatorade when you’re dehydrated or under the weather. Real Hyaluronic Blue Ampoule has a liquidy, toner-like consistency, so it’s super lightweight and rapidly absorbent. On days when my acne-prone skin feels sensitized or inflamed, I love putting on several layers to load it up with ultra-soothing nourishment. No matter how much I put on though, it always leaves my skin bouncier and glossier. I think I might need a lifetime supply of this.” —Devon Abelman, contributor

More to know

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• Key ingredients: hyaluronic acid, panthenol
• Who it's for: all skin types, including sensitive

Other hyaluronic acid serums to consider

• If you want an easy way to slip even more hyaluronic acid into your regimen, reach for Paula's Choice Boost Hyaluronic Acid Booster. “This HA booster is another great option that combines hydrating hyaluronic acid with vitamin B5 (panthenol) to strengthen the skin while giving a plump and softer look,” says Peter Bittar, MD, a board-certified dermatologist based in Miami. Blend it with your go-to serum, moisturizer, or eye cream—or apply it alone—for an instant hydration upgrade.
• If your compromised skin barrier could use a little extra love, CeraVe Hydrating Hyaluronic Acid Serum is a hardworking yet budget-friendly pick. “It goes on light and absorbs fast, plus it’s got ceramides to boost hydration and vitamin B5 (panthenol) to help strengthen and protect skin,” says Dr. Bittar. And because it’s fragrance-free, it’s super gentle while still restoring moisture and bounce.
• If you’re trying to address dark spots or uneven tone in addition to hydration, Avène Hyaluron Activ B3 Concentrated Plumping Serum features niacinamide, which helps improve uneven tone. It doesn’t slack with ample amounts of hyaluronic acid, either: “It has one of the highest concentrations of HA (1.5%) on the market. This combo can noticeably plump to give a dewy look and improve tone while soothing dry and sensitive skin, while going on silky smooth,” says Dr. Bittar.

Frequently Asked Questions

What are the benefits of hyaluronic acid?

Known as a humectant, hyaluronic acid is "great at holding water and giving skin resilience and firmness," New York City-based board-certified dermatologist Doris Day, MD, tells Allure. Although we naturally produce hyaluronic acid in our bodies, as we age, the quantities decrease (similar to collagen), making our skin more susceptible to dehydration.

With consistent use of hyaluronic acid, you'll likely notice an immediate improvement in the hydration of your skin, Jacquelyn Sink, MD, a Chicago-based board-certified dermatologist, tells Allure. "Long-term benefits are seen as early as two weeks with continued improvement through several months," she adds. All year round, our skin craves moisture to counteract a range of skin-care concerns, including sun exposure, signs of aging (such as fine lines), loss of elasticity, and dehydrated skin.

As with all ingredients, over-the-counter, topical products don't have the same benefits as prescriptions or in-office treatments—but that doesn't mean you shouldn't incorporate them into your skin-care routine. "We can inject hyaluronic acid into the deeper layers of the skin to help restore lost volume, but when used in creams, lotions, and serums, it can also do wonders for rejuvenation and hydration." You can quite literally get hyaluronic acid fillers at your board-certified dermatologist's office.

Is hyaluronic acid safe for all skin types?

With their non-irritating nature, hyaluronic acid serums are generally usable across multiple skin types, including sensitive skin, according to Dr. Sink. To get the most benefits out of your serum experience, she shares her preferred application method. "Hyaluronic acid serums are best applied to slightly damp skin and before applying other products," Dr. Sink explains. "Moisturizing with a thicker cream or serum afterward can help lock in hydration."

As we previously mentioned, your skin's level of hyaluronic acid decreases with age, so if you're looking to maintain your moisture barrier and replenish hydration levels, you may want to consider incorporating hyaluronic acid-infused products into your daily skin-care routine. (You'll also see HA commonly listed as sodium hyaluronate, a stabilized version of the ingredient.)

Is there a downside to hyaluronic acid?

Overall, hyaluronic acid is a gentle, non-active ingredient that's suitable for most skin types. According to Marisa Garshick, MD, a board-certified dermatologist based in New York City, there are no known side effects of utilizing hyaluronic acid—it's produced in our bodies, after all—but if you’re prone to sensitivity, consult with your dermatologist before incorporating a new product into your routine. “Active ingredients, which tend to feel irritating on sensitive skin, and synthetics, like fragrance and dyes, could be the culprits of any irritation,” she says.

Meet the experts

• Peter Bittar, MD, a board-certified dermatologist at Miami Dermatology & Laser Institute, based in Miami
• Alexandra Bowles, MD, a board-certified dermatologist at MONA Dermatology based in Cincinnati, OH
• Doris Day, MD, a New York City-based board-certified dermatologist
• Marisa Garshick, MD, a board-certified dermatologist based in New York City
• Deanne Mraz, MD, a board-certified dermatologist based in Westport, Connecticut
• Jacquelyn Sink, MD, a Chicago-based board-certified dermatologist

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our review of the best hyaluronic acid serums, we enlisted the help of multiple editors, writers, contributors, and dermatologists interviewed for the piece—who all have different skin concerns and types, desired outcome (i.e., want a brighter complexion), and whether one product was tested and suitable across multiple skin types. Testers considered performance across three primary categories: efficacy, ingredients, and value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of brands

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All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

Featured in this article

Benefit Cosmetics Glam Cube Advent CalendarBenefit Cosmetics Glam Cube Advent CalendarRead more$149

Nordstrom

Revolve Advent Calendar 2025Revolve 2025 Advent CalendarRead more$150

Revolve

Anthropologie The 24 Days of Beauty Advent CalendarAnthropologie The 24 Days of Beauty Advent CalendarRead more$98

Anthropologie

Raise your hand if the rollout of the best beauty advent calendars gets your heart racing every holiday season. Still with us? Good—because you’ll want to shop these sets before they sell out. Whether you’re treating yourself (as you should) or crossing people off your list, advent calendars should be high on your list of gift ideas. After all, why deliberate on the perfect singular gift when you can buy them a little bit of everything? On the receiving end, opening up a treasure chest of 25 mini- and full-size beauty products is a euphoric experience—so many makeup looks, scent spritzes, and blowouts to be had!

And before you hit us with the "buttt," we know. Advent calendars give us sticker shock, too. Think of it this way: When you add up the retail value for each product, it’s crystal clear just how much you're saving. The holidays are stressful as is, so we let these calendars do the math for us—and, trust us, it’s a winning formula.

If you're unsure of where to start, we’ve gone through the arduous task of online window shopping for you. (Spoiler: It was not arduous at all.) Without further ado, here are the best beauty advent calendars out right now—and worry not, we’ll be refreshing this story with newness as it rolls out. For now, have your credit card info ready and prepare to be crowned the best gift giver of all time.

• Benefit Cosmetics Glam Cube Advent Calendar

  1/10

  Benefit Cosmetics

  Glam Cube Advent Calendar

  $149

  Nordstrom

  $149

  Revolve

  $149

  Ulta Beauty

  Why we love it: Benefit Cosmetics's Glam Cube Advent Calendar is the only kind of Rubik's Cube we want—that is, one we don't actually have to solve (though you'll have plenty of fun twisting and spinning each row) and that is stocked with beauty treats. To be exact, there are 25 Benefit makeup and skin-care products that you (or your giftee) will make very good use of throughout the holiday season, the new year, and beyond. Think fan-favorite mascaras (hey, Badgal Bang) to make your lashes flutter, brow gels to fluff up hairs, and bronzers to add instant dimension to your complexion. Benefit's even thrown in a few makeup removers and cleansers, so you never have an excuse to flop into bed with a caked-up face. Wins all around.

  The star product: Korean lip tints might be on the rise, but stateside, Benetint is undoubtedly one of the OGs. Whether you love the classic Rose—or one of the beloved additions, Raspberry and Dark Cherry—this lip and cheek tint never fails to deliver a buildable, my-lips-but-perkier wash of color. “My jaw was on the ground after my first use that it looked so natural,” social director Kassidy Silva said. "It gives the ideal pop of pink on my lips without looking like I'm wearing lipstick and it's completely weightless with no sticky residue."

• Revolve Advent Calendar 2025

  2/10

  Revolve

  2025 Advent Calendar

  $150

  Revolve

  Why we love it: If you weren't already clued in, Revolve has a gem of a beauty selection with tons of buzzy beauty brands (Tower 28, Summer Fridays, Pat McGrath Labs—the list goes on) we'd happily fill up our carts with any day. At the top of our shopping list right now? Revolve's annual Advent Calendar, obvi. The pink case is as cute as can be, but the minis are even cuter—plus, you get 10 full-size products to really make it worth your buck. Can't swing the $150 25-day calendar? Revolve has a $89 12-day calendar with your name all over it.

  The star product: For those air-dry-and-done wash days, it doesn't get much better (or more lightweight) than Color Wow's Money Mist. “A lot of leave-in conditioners are way too heavy for my fine 2C to 3A curls, but that’s not the case with Money Mist," contributing commerce editor Deanna Pai attested, adding that the mist itself is easy to portion out. “There’s no working this in or waiting for it to sink in. It just disappears, but still manages to do a bang-up job of smoothing any frizz and shaping my waves.” Music to our time-strapped ears? (You get the vibe.)

• Anthropologie The 24 Days of Beauty Advent Calendar

  3/10

  Anthropologie

  The 24 Days of Beauty Advent Calendar

  $98

  Anthropologie

  Why we love it: If your best friend loves sampling all of the latest and greatest, Anthropologie's The 24 Days of Beauty Advent Calendar is a multi-brand stan's dream. Inside this beautifully illustrated box (dreamt up by artist Nephthys Foster) that could cheer up even the grumpiest of Grinches, your giftee will uncover over $300 worth of products spanning makeup, fragrance, skin care, hair care—oh my! Like the categories, the brands featured also have range: Legacies such as L’Occitane and Mario Badescu are nestled with contemporaries like Hero Cosmetics and Vacation.

  The star product: This one's tough. However, ask any editor about Phlur's Vanilla Skin perfume, and you'll be answered with resounding praise every time. This Best of Beauty-winning scent—technically the lighter Hair & Body Mist version—is "nearly good enough to eat," says Silva. It's a unique take on the vanilla revival, thanks to the unexpected dashes of sugar and pink pepper. Wear it whenever you want to make a statement.

• Tatcha 12 Days of Treasures Advent Calendar

  4/10

  Tatcha

  12 Days of Treasures Advent Calendar

  $220

  Tatcha

  $220

  Ulta Beauty (avail 9/28)

  $220

  Sephora (avail 9/28)

  Why we love it: The only way Tatcha could make us love it more would be, you guessed it, to create its first-ever skin-care advent calendar—beautifully illustrated by artist Kaori Watanabe and thoughtfully curated with 12 of its Japanese-inspired best sellers. Think: an elevated skin-care lineup of cleansers, serums, and creams that turns your everyday chores into a relaxing ritual. If you miss out on the calendar, there are plenty more gorgeous holiday sets to gift to your loved ones—or to treat yourself to!

  The star product: The Kissu Lip Mask is easily one of our favorite lip masks, thanks to a cushiony formula consisting of glycerin, fatty acids, squalane, vitamin E, and allantoin that replenishes dry lips and leaves a healthy glow. “This mask works fast, leaving my lips flake-free almost as instantly as the jelly-like product touches my lips,” managing editor Alessandra Foresto affirms. “I let it soak into my lips at night, but I also use it as a softening primer with my skin care in the mornings before applying gloss.”

• Drybar House of Blowouts Advent Calendar

  5/10

  Drybar

  House of Blowouts Advent Calendar

  $99

  Amazon

  Why we love it: Drybar is also coming in hot (get it?) with its first advent calendar, aptly named House of Blowouts. Complete with all the styling products you could possibly need (detanglers, heat protectants, and finishing sprays—gang's all here), and then some, this gift is bound to make someone's year. And priced at just under $100, it's not too hard on the wallet either.

  The star product: We call the duo that is the Liquid Glass Smoothing Shampoo and Conditioner “glossy hair goals.” Despite the deeply moisturizing, frizz-minimizing abilities of vegan keratin, neroli oil, and murumuru butter, they never weigh down hair. Even better, they leave your hair smelling delicious, too, with gourmand notes of coconut, amber, and vanilla.

• Augustinus Bader The 12 Days of Bader

  6/10

  Augustinus Bader

  The 12 Days of Bader

  $675

  Nordstrom

  $675

  Bluemercury

  $675

  Augustinus Bader

  Why we love it: Your bougiest friends (or older sis, or mom) deserve a luxury advent calendar from Augustinus Bader. This 12 Days of Bader set means they get an entire skin-care routine handed to them—and one that's perfectly tailored to the season. Every single cream, serum, lip treatment, and face mask in this chic blue box deeply nourishes and plumps dull, dry skin for a complexion that'll glow all the way into 2026.

  The star product: Winter is coming, whether we like it or not—so you'll need a heavier-duty moisturizer that'll coddle and soften your skin, no matter how dry and chapped it gets. Chock-full of the brand's signature blend of amino acids, vitamins, and peptides (called TCF8), squalane, shea butter, and many other goodies, The Rich Cream is sure to become their skin's BFF.

• Charlotte Tilbury Charlotte’s Beauty Treasure Chest of Love

  7/10

  Charlotte Tilbury

  Charlotte’s Beauty Treasure Chest of Love

  $220

  Charlotte Tilbury

  Why we love it: Some advent calendar packaging is tossed without another thought, but Charlotte Tilbury never falls under that category. Charlotte’s Beauty Treasure Chest of Love is a golden sight to behold—so much so that your giftee will basically be obligated to keep the chest as trinket storage. But before that, they'll unearth lippies in the classic Pillow Talk and Walk of No Shame colorways, as well as three hydrating Magic skin-care products that'll make their skin feel baby-soft and smooth. Darlings, what are you waiting for?

  The star product: Yes, setting sprays aren't the most thrilling products, but trust us when we say the Airbrush Flawless Setting Spray rises above the rest. Allow our content director, Kara McGrath, to elaborate: "The fine mist on this setting spray is simply unmatched: It seems to float through the air before landing gently on your skin. But despite the delicate feel, once the formula coats your face, I can guarantee your makeup is locked in." This travel-size bottle is perfect to stash in any makeup bag so you're never without all-day beauty insurance, so to speak.

• Beekman 1802 The G.O.A.T. 2025 Advent Calendar

  8/10

  Beekman 1802

  The G.O.A.T. 2025 Advent Calendar

  $199

  Beekman 1802

  Why we love it: Beekman 1802 never fails to impress with its whimsical designs—case in point: last year's was modeled after an illustrated children's book—and The G.O.A.T. 2025 Advent Calendar might be the most darling one yet. Because…you can build your own winter village with each day's festival tin or box! We don't know about you, but this is the spark of joy we need as we round out this year. Oh, and trust us, Beekman's skin-care and body-care products are oh-so gentle and nourishing for everyone.

  The star product: You can't expect us not to boast about our 2025 Best of Beauty Award winners, right? Hot off the press: The Pure Fragrance Free Goat Milk Soap strikes the perfect balance of moisture and exfoliation, thanks to the lactic acid present in goat's milk, the brand's staple ingredient. “I love the silky lather that doesn’t dry out my skin,” visuals director Kathryne Hall said. (Spoiler: She was far from the only tester who sang the praises of this chic yet unassuming bar.)

• Kitsch North Pole Post 12 Day Advent Calendar

  9/10

  Kitsch

  North Pole Post 12 Day Advent Calendar

  $144

  Kitsch

  $119

  Amazon

  Why we love it: Kitsch has always been one of our go-to brands for hair accessories that don't break the bank, so the brand's first-ever advent calendar is extra exciting. Priced at $119, you get hair care (we spotted a rosemary-infused scalp oil) and accessories such as soft scrunchies and claw clips. No need to write Santa a letter—the North Pole (12 Day Advent Calendar) is coming to you or a lucky person in your life.

  The star product: Whether they're headed out to a party or want to look polished for the office, the Gold French Hair Pin ties their look together. Messy or sleek buns, or a cute half-updo, couldn't be easier to achieve.

• Glasshouse 24 Days of Christmas Advent Calendar

  10/10

  Glasshouse

  24 Days of Christmas Advent Calendar

  $300

  Glasshouse (avail 9/22)

  $300

  Amazon (avail 9/29)

  $300

  Dermstore (avail 9/29)

  Why we love it: If you have a fragrance fanatic in your life (or are one yourself), Glasshouse's 24 Days of Christmas Advent Calendar is the best gift (or self-indulgence). Ten scents across eau de parfums, candles, body washes, hand creams, and more that are guaranteed to garner compliments—what more could you want?

  The star product: We think the Glasshouse Perfume Pencils are especially cool. They're compact, practically weightless, and a concentrated and mess-free way to scent your pulse points. The calendar comes with two: Kyoto in Bloom (amber floral) and Midnight in Milan (saffron rose), which may become your signature scents. See what we did there?

Sarah Han is the commerce editor at Allure, where she has been covering the best beauty deals for sales like Black Friday, Cyber Monday, and Amazon Prime Day for 4 years (and 8 years in total). Previously, she served as an associate editor at BuzzFeed, where she spearheaded coverage of … Read MoreCommerce Editor

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Keywordsshoppingadvent calendarsgift ideasgift guidesHolidayChristmasRead MoreShoppingThe 37 Best Luxury Beauty Gifts, Because You’re Fancy and You Know ItGo on, make someone's year.37 slidesNO RETURNS33 Best Practical Gifts That Are as Chic as They Are FunctionalThe best kind of present is one they'll actually use on the reg.33 slidesShopping42 Unique Gifts for People Who Have EverythingLet us help you do the (nearly) impossible.42 slidesNORDY KNOWSThe 23 Best Nordstrom Gifts of 2024, According to a Shopping EditorJust sayin'!23 slidesMAKE IT PERSONAL31 Best Personalized Gifts That Are Oh So ThoughtfulPrepare for "aww's" all around.31 slidesShopping53 Best Gifts for Women Who Love Beauty, According to Allure EditorsIt's the thought that counts, and these thoughts are really good.Skin6 Best Lip Masks for a Soft, Plump, and Flake-Free FeelSmooth away chapped lips with these moisturizing treatments.SkinThe Allure Best of Beauty Hall of Fame Just Keeps GrowingMeet some of the winningest products in red-seal history.Lips9 Best Tinted Lip Balms for Equal Parts Moisture and ColorThe Goldilocks option of lipsticks and lip balms.Lips9 Best Lip Oils That Offer All of the Gloss and None of the GloopOur crystal ball foresees mega shine in your future.Skin48 Best Gifts for Teen Girls That Are Anything But BasicThey're a tough crowd to shop for but we've got you covered.Skin7 Best Cleansing Balms to Melt Makeup in SecondsNo tugging, no stinging—just soft, glowing skin.

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While everyone I know is listening to Sabrina Carpenter's new album, Man's Best Friend, I'm over here having a staring contest with her new Vogue Italia cover. And can you blame me? The inherently stunning pop star is looking out unblinkingly from the warm, retro Steven Meisel portrait, wearing Pat McGrath-applied eye makeup that's just begging me to fail to recreate it. But perhaps the most mesmerizing element of the look is her updated 'do.

Even when she switches things up and away from her signature look, Carpenter tends to exude blonde bombshell energy, and her Vogue Italia shoot is no exception. But instead of her usual length—typically anywhere from mid-shoulder-blade to way down to her waist—the singer-songwriter is seen in a downright inspirational lob styled by Guido Palau.

Shoulder-length hair can often feel like a temporary layover while growing out a short style into a longer one or making a safe chop on the way to a shorter look, but this full, flippy, voluminous take on the long bob is far from “neither here nor there.” Palau has given Carpenter a blowout that combines ‘90s and ’60s vibes to create a modern take on polished oomph that proves glamour doesn't depend on lengthening extensions.

Photographer: Steven Meisel; Fashion Editor: Karl Templer; Hair: Guido Palau; Makeup: Pat McGrathPhoto: Courtesy of Vogue Italia

“Femininity is not a mask but an experiment, a shifting character I can write and rewrite every day,” Carpenter says in the accompanying interview. “I always love an opportunity where I get to really play a character and channel something. This time [during the shoot with Steven Meisel, ed.] it was something that felt a little bit more sophisticated, but still just very playful.”

Read more of the interview and see more of the stunning photos on vogue.it.

Collage: Gabrielle Langdon; Source images: Allure editors, courtesy of editorsSave StorySave this storySave StorySave this story

All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

In case you didn’t know, some of the deepest discounts for Amazon Prime Day happen before the sale even begins. The event runs from October 7th to 8th, but the best early Prime Day beauty deals are already in full swing. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve already seen tons of our picks sell out—and we don’t want you to miss your chance to save big.

In This Story

• Best of Beauty-Winning Early Amazon Prime Day Deals
• Early Amazon Prime Day Skin-Care Deals
• Early Amazon Prime Day Hair-Care Deals
• Early Amazon Prime Day Makeup Deals
• Early Amazon Prime Day Wellness Deals

Our Favorite Best of Beauty-Winning Early Amazon Prime Day Deals

If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are already marked down for Prime Day. After months of editor testing, standouts like the lightweight Revlon One-Step Volumizer Plus blow-dryer brush, Flamingo’s foolproof Wax Strips, and JVN’s one-minute Rapid Repair Bond Gloss all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).

Allure commerce editor Sarah Han using Revlon’s One Step Volumizer Plus Hair Dryer and Styler

Sarah Han

Revlon

One Step Volumizer PLUS Hair Dryer and Styler

$36

Amazon

Fans of the Revlon One-Step Volumizer Plus—who include our editors and thousands of people on TikTok—know it’s the well-priced, not-so-well-kept secret to bouncy blowouts at home. The Plus version’s smaller barrel and nylon bristles make it easier to glide through each section of hair, and some Best of Beauty testers said it’s so light, they can style their whole head with just one hand.

Caudalie

Vinopure Natural Salicylic Acid Pore Minimizing Serum

$52

Amazon

Say goodbye to stubborn dark spots. Former Allure shopping market editor Angela Trakoshis credits the Caudalie Vinopure Pore Minimizing Serum with fading scarring and hyperpigmentation after consistent use. Powered by salicylic acid and antioxidant-rich grapeseed extract from the brand’s French vineyards, it helps skin look clearer, smoother, and more even.

House of Lashes

House of Lashes Iconic False Eyelashes

$12 $8 (33% off)

Amazon

Comfort and drama rarely go together in the lash world, but House of Lashes’ Iconic collection changes that. Available in three strip styles (Iconic, Iconic Lite, and Iconic Mini), each lash has a flexible, weightless band and criss-crossed fibers for some extra length and volume.

JVN

Revive Rapid Repair Bond Gloss

$36

Amazon

Allure executive beauty director Jenny Bailly admits her hair has been through the wringer. But a single minute in the shower with JVN’s Bond Gloss “brings it back to the days before balayage and fading pigment and perimenopause,” she says.

Flamingo

Wax Strips

$20

Amazon

At-home waxing doesn’t have to be an act of bravery. Flamingo’s Wax Strips make the process simple, with super sticky, pre-waxed strips that lift hair from the root. The process feels more like a quick peel than a painful tug, leaving skin smooth in just minutes.

Elemis

Superfood Facial Oil

$72 $61 (15% off)

Amazon

Allure contributing commerce writer Christa Joanna Lee applying Elemis’s Superfood Facial Oil

Christa Joanna Lee

Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.

Lancôme

Lash Idôle Flutter Extension Lash-Lengthening Mascara

$30 $26 (13% off)

Amazon

According to Bailly, this new formula from Lancôme gives her the long, fluttery lashes of her dreams. And, it won’t budge until you pull out your go-to makeup remover.

Drybar

Hot Toddy Heat Protectant

$31

Amazon

Drybar’s Hot Toddy Heat Protectant Mist forms a weightless shield against UV rays and temperatures of up to 450°F, keeping your strands vibrant and damage-free (no matter how many blowouts you squeeze in each week).

Allure managing editor Alessandra Foresto applying Weleda’s Skin Food Hydrating Facial Mist

Weleda

Skin Food Hydrating Facial Mist

$24 $20 (17% off)

Amazon

Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as the Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.

Differin

Acne Treatment Gel

$36 $23 (36% off)

Amazon

An retinoid once only available by prescription, Differin’s Adapalene Gel 0.1% remains a dermatologist- and Allure editor-favorite for clearing up breakouts—and seven Best of Beauty wins proves it. It regulates skin cell turnover and, when applied all over the face, is unrivaled in its ability to clear pores and reduce inflammation over time.

Panasonic

Water Flosser for Travel

$50 $44 (12% off)

Amazon

Some water flossers blast like a firehose, while others barely trickle. Panasonic’s Portable Cordless Water Flosser lands right in the sweet spot. Its two pressure settings are powerful enough to clear away plaque without overdoing it, all in a compact design that tucks neatly under the sink or into your carry-on.

Our Favorite Early Amazon Prime Day Skin-Care Deals

Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and Malin + Goetz’s eucalyptus-scented Hand and Body Wash, which makes your whole bathroom smell spa-like.

Dr. Althea

Jelly Seal Dewy Mask

$13 $11 (15% off)

Amazon

Allure commerce editor Sarah Han applying Dr. Althea’s Jelly Seal Dewy Mask

Sarah Han

Instead of a standard cotton sheet, Dr. Althea’s mask uses a gauze infused with gel technology that hugs your face without slipping. It’s made with 10 types of hyaluronic acid for deep hydration and elasticity, plus plant-derived PDRN (an ingredient typically sourced from salmon DNA that’s known for boosting skin repair) and panthenol to strengthen the skin barrier.

Allure senior director of audience development Lexi Herrick applying Belif’s Aqua Bomb

Lexi Herrick

Belif

Aqua Bomb

$40 $30 (25% off)

Amazon

A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.

La Roche-Posay

Toleriane Hydrating Gentle Face Cleanser

$20 $16 (20% off)

Amazon

Allure contributing commerce editor Deanna Pai applying La Roche-Posay’s Toleriane Hydrating Gentle Face Cleanser

Deanna Pai

La Roche-Posay has long been a favorite for sensitive skin—the brand has earned multiple Seals of Acceptance from the National Eczema Association (and Allure Best of Beauty Awards). On sale right now: its Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lift makeup and impurities without stripping the skin of its natural oils.

StriVectin

Multi-Action Super-C Retinol Brighten & Correct Vitamin C Serum

$75 $64 (15% off)

Amazon

Former Allure staff editor Jihan Forbes loves a product that cuts out a few steps in her routine, and this serum does just that. “It not only brightens with the power of vitamin C, but the retinol in it goes to work so no fine line formed against me shall prosper," she says.

Cosrx

The 6 Peptide Skin Booster

$19

Amazon

Get your K-beauty fix with the Collagen Booster Toner Serum, which tackles multiple skin concerns: calming redness, strengthening your skin barrier, softening and plumping for a more youthful look, and evening out tone.

Malin + Goetz

Hand + Body Wash

$40

Amazon

Looking for a luxe moment in your shower routine? Snag Malin + Goetz’s Hand + Body Wash. It not only makes your entire bathroom smell like eucalyptus, but the scent also lingers on your skin for little bursts of calm throughout the day.

Our Favorite Early Amazon Prime Day Hair-Care Deals

Tons of our hair staples are on sale during Prime Day, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3 that smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.

Wavytalk

Thermal Brush

$60

Amazon

Allure commerce producer Sarah Hoffmann using Wavytalk’s Thermal Brush

Sarah Hoffmann

Wavytalk's Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Hoffmann says.

Former Allure associate manager of special projects Talia Gutierrez using T3"s Aire 360 Multi-Styler & Blowout System

Talia Gutierrez

T3

Aire 360 Multi-Styler & Blowout System

$300

Amazon

The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure former associate manager of special projects Talia Gutierrez says this shortens the number of passes needed to smooth her “wavy, coarse strands.”

Olaplex

No. 7 Bonding Oil

$30

Amazon

Former Allure shopping market editor applying Olaplex’s No. 7 Bonding Oil

Angela Trakoshis

When our editors tried Olaplex No.7 Bonding Oil, they were genuinely impressed. It tamed second-day frizz, softened hair without any greasy feel, and left a glossy, salon-worthy shine.

SexyHair

Big Spray & Play Volumizing Hairspray

$23 $15 (35% off)

Amazon

Few things are more frustrating than spending an hour perfecting your hair only to have gravity flatten it. SexyHair Big Spray & Play Volumizing Hairspray is the solution, keeping your bouncy volume intact for hours on end (even if the dance floor calls).

Verb

Ghost Oil

$22 $19 (14% off)

Amazon

There’s a reason Verb Ghost Oil is so beloved: It hydrates without feeling heavy and enhances shine, thanks to moringa oil, green tea extract, and vegan proteins.

R+Co

Cool Wind pH Perfect Air-Dry Crème

$36 $34 (6% off)

Amazon

True to its name, R+Co’s Cool Wind pH Perfect Air Dry Cream makes your hair look, well, perfect. It’s made with hydrating apricot and watermelon extracts, as well as mango butter to detangle and add softness.

Our Favorite Early Amazon Prime Day Makeup Deals

We’re all about keeping it simple, and these Prime Day makeup deals make looking polished effortless. Think: a tinted lip balm that pulls your look together, a skincare-packed concealer that hydrates while covering imperfections in seconds, and a blush that instantly brightens your face.

Han applying Clinique’s Almost Lipstick Tinted Lip Balm in Black Honey

Sarah Han

Clinique

Almost Lipstick Tinted Lip Balm

$25

Amazon

First launched back in 1971, Clinique’s Almost Lipstick has returned to the spotlight, thanks to Gen Z’s obsession with the shade Black Honey, a sheer berry that looks beautiful on any skin tone.

Stila

Stay All Day Waterproof Liquid Eye Liner

$24

Amazon

Pai applying Stila’s Stay All Day Waterproof Liquid Eye Liner

Deanna Pai

Ask any Allure editor about eyeliners, and a felt-tip liquid option is bound to come up—like Stila’s Best of Beauty Award-winning Stay All Day Waterproof Liquid Eyeliner. It glides on without skipping, smudging, or tugging, making it easy to draw a sharp wing that lasts from morning to night.

Estée Lauder

Double Wear Stay-in-Place Matte Foundation

$52

Amazon

Estée Lauder Double Wear is elite among those who prefer high-coverage bases, and the Long-Wear Matte Foundation lives up the hype. It’s waterproof and sweat- and humidity-resistant, so your look will hold up.

Too Faced

Born This Way Ethereal Light Illuminating Smoothing Concealer

$32

Amazon

The Too Faced Born This Way Ethereal Smoothing Concealer does more than cover imperfections—it also nourishes your skin. Infused with coconut water, alpine rose, and hyaluronic acid, it boosts hydration and leaves your complexion looking smoother and more radiant.

Perricone MD

No Makeup Blush

$39 $29 (26% off)

Amazon

No-makeup makeup is Perricone MD’s specialty, and this blush proves it, delivering a natural-looking flush that brings dull skin back to life.

Our Favorite Early Amazon Prime Day Wellness Deals

From high-tech skin tools to oral care upgrades that make fresh breath feel less like a chore, these wellness deals are all about feeling good from the inside out. One standout is the Oura Ring Gen3 Heritage, which rarely goes on sale. You’ll also find the Foreo Luna 4, a splurge that truly delivers on its deep-cleansing claims.

ThisWorks

Deep Sleep Pillow Spray: Natural Sleep

$33 $28 (15% off)

Amazon

Ever wake up in the middle of an amazing dream? Never again—snooze better (and longer) with this time-released lavender spray.

Foreo

Luna 4

$199 $159 (20% off)

Amazon

The Foreo Luna 4 is an investment, but at Allure, we only recommend splurges that really work—and this one does. This cleansing brush has three settings that provide a deep clean on all skin types, removing makeup and SPF so your skin care goes on smoothly (and actually works).

Ōura

Ring Gen3 Heritage

$216 $199 (8% off)

Amazon

The Oura Ring Gen3 Heritage isn’t just a ring—it’s a round-the-clock wellness tracker that monitors your sleep, activity, and recovery. Its advanced sensors give personalized insights, helping you feel and perform your best. Allure commerce writer Lily Wohlner even says it’s changed her from a night owl to a morning person—something she’d never thought she’d say.

Nutrafol

Women's Hair Growth Supplements

$176

Amazon

Nutrafol Hair Growth Supplement is designed to support hair health from the inside out, with clinically studied ingredients that target thinning, breakage, and shedding. With consistent use, our editors have found that it can help encourage stronger, fuller-looking strands over time.

Oral-B

Pro 1000 Rechargeable Electric Toothbrush

$66 $47 (29% off)

Amazon

You probably know Oral B for lots of products in the oral care aisle at the drugstore. But the brand makes our all-time favorite toothbrushes, including the Pro 1000. It automatically stops if you’re brushing too hard, has three cleaning modes, and features a timer that alerts you every 30 seconds to change brushing zones.

TheraBreath

Anticavity Fluoride Mouthwash

$23 $18 (22% off)

Amazon (2-Pack)

Allure associate beauty director Sarah Kinonen says the TheraBreath Fresh Breath Mouthwash—which is gentle on her sensitive gums—is her favorite "unsexy" beauty product. "It helps keep excess food debris out of the crevices of my teeth and gums, while simultaneously leaving behind a minty aftertaste," she says.

Braun

Smart IPL, Skin i·Expert Pro 7

$600 $487 (19% off)

Amazon

The Braun Smart IPL Skin i·Expert Pro 7 uses Intense Pulsed Light technology to safely reduce hair growth without the salon visit, leaving skin smoother after each session. With built-in smart features that adapt to your skin tone, it takes the guesswork out of at-home hair removal, for results that last.

How We Find the Best Prime Day Beauty Deals

Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.

Photos: Getty Images; Courtesy of Maison GelSave StorySave this storySave StorySave this story

In all of history, no shoe has sparked as much passionate debate as the Tabi. The split-toe shoe (and sock!) concept originated in 15th-century Japan but eventually became a darling of the fashion world when Maison Margiela’s Tabi boots first appeared on the runway in 1988. Since then, Tabi designs have taken over the mainstream shoe market, street style shoots, TikTok, and red carpets, becoming one of the world’s most instantly recognizable shoe styles.

Now you can also wear Tabis on your nails. Fashion folks have become so Tabi-pilled in recent years that nail artists have started looking to the shoe for inspiration and are mimicking their cloven shape with nail extensions, creating a burgeoning trend that’s just as polarizing as the shoes themselves.

Tabi nails are exactly what they sound like: a manicure shaped like the Tabi shoe. They’re usually long enough to stretch well past the fingertips and have narrow vertical splits cut or filed in the middle. There’s no “one size fits all” approach to the Tabi nail; some nail artists have fun exaggerating the shape, embellishing the nails with bows or 3D charms or even sticking a little charm inside the split. Some get really into the animal hoof vibe with black tips and rough textures, while others use classic nail art designs like French tips as their base. Some like to use a single Tabi nail as an accent in a mix-and-match manicure, and others go full Tabi on all ten digits.

And true to form, people have opinions about the Tabi nails, just as they do about the shoe design. In fact, when the Allure staff first came upon the trend, some editors weren’t thrilled at the idea of covering it—at least not without addressing some very strong feelings they have about the design’s… divisive aesthetics. “‘Round, square, or cloven?’” just isn't a question I think a manicurist should ever be asking,” executive beauty director Jenny Bailly joked in Allure’s staff group chat, where editors weigh in on trends and daily news. Creative director Amber Venerable wrote that she loves her silver disco Tabi shoes but would “NEVER” get Tabi nails. “I hate them…That split nail is just not cute!” Social media manager Bianca Richards wrote, “Leave the Tabis to the toes, and that's final!”

It wasn’t entirely hater-central, though. Content director Kara McGrath wrote, “I wouldn't say I hate them, I just think the people who get them are very brave! I could feel my hair getting snagged in the middle just looking at the photos.” Senior news editor Nicola Dall’Asen wrote, “Look, I don’t like the way they look… but at least they’re doing something interesting!” And social director Kassidy Silva bashfully admitted to liking Tabi nails with the peeking-through-hands emoji. “If the people want to wear shoes on their hands, let them,” she wrote. “They’ve grown on me, I like a freaky little shoe nail.”

Personally, I’m what you’d call a reformed Tabi hater. Though I used to be somewhat repulsed by the idea of having my toes separated in such a shall-we-say unique manner, I have since seen the light and embraced the split-toe design—so much so that I’ve started stalking The RealReal for a reasonably priced pair. I feel the exact same way about Tabi nails. When they started popping up on my feeds during Fashion Month, my first thought was, “No way!” Followed by, “But wait, do I actually love this?” Jarring, yet intriguing!

Instagram content

Would I actually wear them? Probably not. Personally, I play with my hair too much for this to be a practical manicure; the idea of strands getting caught between the “clefts” sends a chill down my spine. But do I appreciate them? Absolutely. I love when nail art gets weird, edgy, or even a little unsettling. It’s called nail art for a reason, and because it isn’t permanent like a tattoo, it’s an ideal canvas for out-there ideas and out-of-the-box designs.

“It’s so different from what you expect from nails,” says Molly a.k.a. Maison Gel, a Melbourne-based nail artist who recently crafted a set of Tabi French tips for a client who came to her with the idea. She used a needle-nose diamond E-file bit to create the Tabi-esque split on a set of Après Gel X tips. And in case you had any doubts about the durability of the design, Molly notes that the client did not have any issues and came back four weeks later with the set still perfectly intact.

Molly recognizes that the Tabi shape is divisive, especially as a manicure. “There are a lot of mixed reactions to the design, which is fair enough!” she says. “I think most of the fun in nail art comes from silliness, and with nails [that were inspired by] shoes that are already polarizing, it was a lot of fun for us both,” Molly adds. “Nails have far surpassed the need to be polite and pretty. Women are already expected to adhere to so many beauty standards, let them have crazy nail shapes for a month!”

That’s the thing about art, whether it’s a couture gown, a painting, or even a manicure style; if it doesn’t create conversation, then what’s the point? There is beauty in things society deems “ugly”—just ask Margiela and fellow designers like Alexander McQueen, who have spent decades confronting the idea of ugliness and incorporating it into their work. Plus, in a sea of sheer “soap nail” manicures and classic French tips, Tabi nails are shocking, surprising, even a little subversive. They’re not asking to be adored by everyone—they’re just here to raise some eyebrows and have a little fun.

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Martha Stewart has been sharing advice for as long as she's been famous. Younger readers may not realize this, but it's what she's famous for. Hosting, cooking, decorating—her lifestyle tips didn't just put her on the map, they became the map. And while she has definitely branched out into other areas over the last couple of decades, Stewart is still a well of brilliant advice, including within the beauty space.

Stewart joined American Vogue's new head of editorial content, Chloe Malle, for a candid conversation on The Run-Through podcast, recorded before a live audience. Malle had lots of questions for Stewart—who wouldn't?—and Stewart was more than happy to go into great detail about everything from playing mahjong with Cardi B to Instagram comment drama with her gardener. She even declared herself the blueprint for the controversial trad wife lifestyle.

“I’m a trad wife. I’m the original. I love trad wives,” Stewart tells Malle, adding that she's planning to visit Ballerina Farm as well as Nara Aziza.

The multi-hyphenate didn't share any beauty tips that were particularly trad-wife-specific, but she did offer her guidance on living an age-defying life.

“I don’t think about age. I think one secret of growing old gracefully is not to think about how old you are. If I started to think about how old I was—come on, it would be horrifying," Stewart, who recently celebrated her 84th birthday, tells Malle. “So I don’t think about that. But one thing I do do—and it’s good for anybody older—if you’re over 60, start making younger friends.”

Stewart, like so many of us, is interested in looking as youthful as she feels, hence the recent launch of her skin-care line, Elm Biosciences. But beyond using the brand's serum and supplement, she has advice for looking photogenic.

Recalling what is now one of the most iconic thirst traps in recent years, Malle asked Stewart how the rest of us can recreate that magic.

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“First of all, feel like you look good. And look good. It helps to have a little bit of makeup on; you don’t have to have a lot of makeup. And the lighting is all-important,” Stewart says, elaborating on what went into her museum-worthy 2020 Instagram post. “When I was coming out of the pool and I just happened to look at my camera. I wasn’t aiming to take a thirst trap, I was aiming to take a selfie.”

Ultimately: “Try to feel attractive. That’s important.”

Follow Stewart's lead by doing pilates three times a week and drinking green juice straight from the garden every day—the bushier the celery, the better—and you're well on your way.

Listen to the entire podcast episode with Martha Stewart right here.

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I’m a nail artist's worst nightmare: I take forever to pick out my polish color, and after I do, I agonize over my nail art. As a self-proclaimed minimalist, I still want a bit of sparkle on my nails, but I’m averse to chunky glitter. I want something that will shine without being too loud. Enter: cat-eye nails.

Nail enthusiasts know that the cat-eye effect is the magic touch that takes any manicure from ordinary to otherworldly. “It creates a sense of mystery and versatility, as the color appears to change, making it both bold and adaptable,” says Jacqueline Pham, a New York City-based nail artist, of the look that resembles the mischievous glimmer in a cat’s eye.

“It’s almost like jewelry for the nails,” adds Sataya Stone, nail artist and founder of Art Nail NYC. “It taps into the desire for luxurious and expressive manicures.”

Cat-eye nails first took off in South Korea. Steph Stone, a Los Angeles-based manicurist, remembers seeing the finish on the Instagram accounts of South Korean nail salons in 2022. The photos inspired her to order magnetic polish from Ice Gel, a K-Beauty nail polish brand.

To create this look at home, you’ll need a polish infused with magnetic particles, as well as a magnet, says Pham. “After applying the polish, hold the magnet close to the nail to move the particles and form a reflective pattern,” she adds. The positioning of the magnet is what makes a cat-eye manicure look, well, like a cat’s eye: Holding the magnet at the center of the nail drags the particles into a straight line; holding it at the tip or side of the nail creates more of a velvet effect (which is equally beautiful). The nail polish brand Mooncat has a great video that demonstrates the difference.

We love the DND 5D Cat Eye gel polishes, which come in a handful of pretty jewel tones, including amethyst, emerald, and topaz. Mooncat offers a variety of magnetic polishes, too, including Allure editor favorites such as Fields of Lavender (a plum shade with glittering hints of red) and Quicksand’s Embrace (a sandy pink with a subtle silvery purple holographic stripe). DND, Mooncat, and most brands that sell magnetic polish also have the necessary magnets for sale. Or you can go the express route: For a quick and easy option, try press-ons painted with the design. We love the sparkling sets from Static Nails and Chillhouse.

You can create just about any nail design with the effect, like a sparkling French manicure or a holographic look with 3D embellishments. Stone says clients of the salon often ask for “cat-eye accents in minimalist designs or layered under fine-line detailing.”

Scroll ahead for cat-eye nail art ideas to keep on hand as inspo for your next appointment.

Cat-Eye Nail Inspiration

Pearly cat-eye nails

Courtesy of Jacqueline PhamDusted rose cat-eye nailsCourtesy of @ploydidthatAmber cat-eye nailsCourtesy of @_citrePurple cat-eye nailsCourtesy of @heygreatnailsPink cat-eye nailsCourtesy of @graciela.nailsBrown sugar cat-eye nailsCourtesy of @ghoulish.nailsCat-eye French nailsCourtesy of @graciela.nails